Kia Motors America Unveils Six One-of-a-Kind Sports-Themed Rides at 2011 SEMA Show
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"Kia is experiencing unprecedented growth and momentum and we're bringing our most exciting range of show cars ever to this year's SEMA Show, including several variations on the stylish all-new 2012 Rio 5-door and the fuel-efficient and technology-laden Optima Hybrid," said Michael Sprague, vice president, marketing & communications, KMA. "Our involvement in the world of sports has dramatically increased awareness and perception of the Kia brand, and together with some high-profile partners we have created a lineup of fun and eye-catching vehicles with unique backstories and plenty of personality."
"Slam Dunk" Blake Griffin Optima Hybrid
The critically-acclaimed Kia Optima became a pop culture icon when Blake Griffin leaped over the popular midsize sedan to win the All-Star Slam Dunk competition earlier this year. Today, Griffin is an official spokesperson for the Kia brand with several new TV spots set to air over the next few months. Taking the Kia-Blake Griffin partnership to the next level, West Coast Customs has created a basketball-themed Optima Hybrid that adds some hardwood flair to Kia's first-ever hybrid in the U.S., which delivers class-leading fuel economy of up to 40 miles per gallon on the highway. (1)
Source: MarketWatch (press release)